As art director for the University of Georgia’s Franklin College of Arts and Sciences sub-brand campaign through the Talking Dog Advertising Agency, I led a comprehensive rebranding initiative for UGA’s largest college.
This year-long omnichannel campaign required adherence to the university’s strict branding and communication guidelines, ensuring alignment with institutional values and standards while delivering innovative and impactful creative solutions.
The campaign produced successful results with a lasting strategic impact for future success as follows:
Campaign Results & KPIs:
- Follower increase: 790%
- Engagement increase: 768%
- Share increase: 956%
Follow – Up Survey:
170 respondents
- 89.9% reported increase and strengthened relationship with Franklin after the campaign
My work:
- Designed 43 Instagram posts + templates
- Designed & distributed merchandise:
- 750+ Tshirts
- Buttons
- Stickers
- Keychains
- Designed event & promo materials:
- Yard signs
- Banners
- Presentations
- Fliers
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Designed campaign and presentation materials, and presented findings to internal clients and external stakeholders, including college leadership, donors, and alumni
- Rebranding: Directed the rebranding strategy to modernize and unify the visual identity of Franklin College, creating a cohesive and professional brand image that resonates with both internal and external stakeholders.
- Social Media Campaigns: Designed and executed omnichannel social media campaigns to enhance the college’s digital presence, foster engagement, and communicate key messages effectively.
- Content Development: Created diverse content assets, including pitch decks, social media posts, event materials, and merchandise designs, to support the college’s marketing and communication objectives.
- Brand Events and Strategy: Organized and contributed to brand events, ensuring seamless production and aligning event messaging with the college’s strategic goals. Developed brand strategies that integrated data-driven insights to maximize impact.
- Collaboration with Leadership: Worked directly with the Director of Marketing and Communications for Franklin College and the Dean of the College to refine and present creative concepts, ensuring alignment with high-level institutional goals.
- Client Presentations: Delivered polished presentations to clients and stakeholders, articulating creative strategies and campaign outcomes with clarity and professionalism.
- Data Analysis: Gathered and analyzed data to inform creative decisions and measure the success of campaigns, ensuring continuous improvement and alignment with objectives
Tools: